Home News The real power of email marketing

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Email marketing is without question the most powerful marketing¬†method online. Yet, over the years email marketing has taken a beating in it’s PR department. It’s not as sexy as social. It’s not as exciting as ranking #1 on Google and the bravado that goes with that. It’s certainly not as controllable and adjustable as Pay Per Click can be… but it has so much more longevity and so much more power in the long run.

For those that read my posts regularly, you’ll know I spent the last year helping people build email servers. I also did consulting on deliverability issues and helped with re-engagement campaigns. In the last few months I’ve really put a heavy focus on a totally different area of email marketing..

Launches.

What’s a launch, you might ask? An email launch is a sequence of emails sent to a list to:

  1. Create trust
  2. Establish some new ideas
  3. Create a two way conversation with the list
  4. Generate excitement and anticipation
  5. Make a killer offer they can’t refuse
  6. Close the offer by a certain day

The real power of email (although there are many elements to it) is the simple power of being able to show up in the most precious coveted place in a user’s daily life. Statistically speaking 90% of users check their email at least once a day. That’s MORE than social¬†and search. Basically, more users check email daily than anything else. Second maybe to text messages.

That’s what makes email more ideal for a series of messages than any other platform. It allows the publisher to slowly drip specifically targeted messages over a series of days that are trackable and quite likely to be opened if the subject message is timed right and the offer and materials follow a specific sequence… Basically if you know this audience really well and can guess what they might like or dislike you can be the pied piper and slowly bring them from one place to the next.

Email is powerful because you can reach users daily. It’s powerful because you can store their purchase data, their survey answers and data from 3rd parties. Data is available on their social networking usage, and all kind of other things.

Coming soon, watch on this site for a private forum that I’ll be opening up. I’ve decided that I’d like to start sharing far more private and powerful email resources and tips with a select group of people. Those people will get access to all this for a super cheap (Netflix cheap) price per month to a private community! If that sounds interesting, keep an eye on this site!

 

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