Consumption responders are one of my favorite email content techniques. The idea behind it is, if you want to train your customers to consume your services or products… You send them ques or prompts to do so.
IE: They buy a book, you remind them to READ the book by highlighting specific great things that are cointained within the book in an autoresponder series that starts after the “purchase” trigger hits.
Or… In the case of Amazon, if a seasonal event occurs (IE: Christmas), just after Christmas, remind people they can sell off their old junk on Amazon. eBay likely sends something similar, although I’ve sold there and I don’t have an email like this in my inbox yet. Either way, this is a powerful email marketing technique and I wanted to share with you a real world example.